Free WiFi in the clouds

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Is free WiFi really free? What’s the trade off and what’s in it for consumers and retailers alike?

Wayne Arthur, founder of Skyfii talks about the importance of privacy and how your personal shopping habits are used to deliver targeted messages in real time.

Skyfii is a cloud based platform that gives consumers access to free wifi across the globe (without having to hotspot to their phone or modem) and helps retailers combat ‘showrooming’, a new phenomena where consumers walk into a store, find a product that they like and then go online to find it at a cheaper price.

Skyfii monitors consumer behaviour, interests, insights and collects data for the retailers that are paying for the service at their venue.

 

Visit the Skyfii website for more information.

This post brought to you by Money To Love.

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